Then try incorporating the following seven habits into your sales regimen: How can you stay in touch with your clients on a regular basis? Start by remembering some basic rules of etiquette. By not proactively maintaining their existing contacts and following up on leads, they run the risk of losing a lot of deals - and a lot of business. In my work as a sales coach, I have seen far too many of my clients lose contact with their customers because they assumed they would get in touch with them whenever they needed something. Because clients aren't an automatic part of our daily lives, it can be all too easy to take them for granted or let them slip our minds.

Your clients may not even be in the same time zone as you, let alone the same zip or area code. Your clients, on the other hand, aren't likely to be hanging out at the neighborhood pub or waiting with dinner when you come home each night. After all, we tend to see or chat with them on a weekly or daily basis. Staying in contact with clients is an essential part of sales success.įor most of us, it's easy to remember to communicate with our family, co-workers and friends. Or it could be that maybe you yourself broke the 'contact chain,' and allowed the client to drift away for good. They might have inherited a fortune from a long-lost uncle and decided to take up immediate residence on a private island in the South Pacific. Their son or daughter may have started working for your closest competitor.

The client might have changed jobs and forgotten to let you know. The answer could be entirely out of your hands.

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